Daddy Yankee partners with Terra USA for online brand extension

Terra USA, the leading original digital content producer with a primary focus on the U.S. Hispanic experience, has been tapped to manage the online brand of Latin Superstar Daddy Yankee. Beginning with today’s relaunch of the official Daddy Yankee Web site (www.DaddyYankee.com), Terra USA will oversee all aspects of Daddy Yankee in the digital arena, including technical and editorial support.

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Daddy Yankee.com will be an interactive hub for young Hispanics, offering first-hand access to breaking news, songs, videos, images and behind-the-scenes content of the artist and his brand. In addition, the Daddy Yankee site will connect users to Terra.com and feature their most popular editorial modules—including Terra TV and Espacio Terra—and social networks such as MiGente.com, Facebook, YouTube and Twitter. All users that visit DaddyYankee.com during the relaunch will have the opportunity to download free of charge, his latest track Prende from his upcoming album: “Daddy Yankee Mundial” which will be released this fall.

“Daddy Yankee is an amazing cross-over artist, with tremendous appeal to U.S. Hispanics,” said Angel Sepúlveda, VP of Programming for Terra USA. “This alliance allows Terra to create an even closer bond with young Hispanics, while strengthening Daddy Yankee’s reach to his broad fan-base throughout the U.S., Latin America and the world,” added Sepulveda.

DaddyYankee.com is the latest business venture for the Puerto Rican signer who continues innovating with his music and his latest endeavors in acting and production. With this initiative, he further positions himself as a powerful brand and a movement leader within the US Hispanic and Latin American entertainment industry.

“I'm always passionate about creating a positive impact on the US Hispanic youth, and want my digital destination to contain more than facts about my career and my music. I want to be a relevant source of inspiration, information and resources for my fans and the entire Hispanic community,” said Daddy Yankee.

The Terra-Daddy Yankee partnership will provide marketers and advertisers an unparalleled opportunity to target the U.S. Hispanic youth, a uniquely engaged, captive consumer audience that is quickly growing. Terra USA’s ad network EZTarget Media™ will manage traffic, inventory and advertising sales for DaddyYankee.com, identifying, segmenting and optimizing the Web site’s audience.

See more in Spanish: Noticias | Entretenimiento | Música | Vida Y Estilo | Mujer

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